The ABTA strategic Plan 2015-2020

The rapidly changing environment in which ABTA and its Members find ourselves presents strategic risks, but also strategic opportunities. The goal is to strengthen ABTA's position and reach within the UK, and to become a premium supplier to the international travel industry of the future, and its consumers. The strategy has six objectives to take the organisation to a new level:

The six objectives
Make ABTA a consistently top performing organisation Enhance value for existing Members and Partners Build the 'Travel with confidence' brand Commercialise ABTA's expertise as a Centre of Excellence Improve ABTA's operational efficiency and user interface Manage ABTA's asset base to secure commercial future