ABTA voted a Business Superbrand for the seventh consecutive year
ABTA – The Travel Association has been voted as a ‘Business Superbrand’ for the seventh consecutive year in a poll of leading business brands.
Business Superbrands is an annual barometer of the country’s strongest brands as chosen by marketing experts, business professionals and thousands of British consumers. Each year independent research considers thousands of brands and ABTA’s demonstration of quality, reliability and distinction has meant that once again it has received Business Superbrand status.
Victoria Bacon, Head of Communications ABTA, said: “I am delighted that ABTA has once again been voted as a Business Superbrand. This recognition of ABTA’s enduring relevance and appeal among consumers is very important for our Members to help them grow their businesses and reinforces our commitment to ensuring ABTA maintains its position as the most respected association in the travel industry. Our own research shows that consumers recognise us for our high standards of expertise, reliability and fairness with an overall 79% brand awareness.”
Notes to Editors
A Superbrand is defined “A Superbrand has established the finest reputation in its field. It offer customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”
ABTA has been at the heart of travel for more than 60 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers - the travelling public – have confidence in their travel experience.
The ABTA brand stands for expertise, reliability and fairness. These qualities are core to us. They ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by providing schemes of financial protection and a course of redress if something goes wrong; by raising standards in the industry and by giving guidance on issues from sustainability to health and safety; and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA currently has around 1,200 Members and represents over 5,000 retail outlets and offices. For more details about what we do, what being an ABTA Member means and how we're working at the heart of the industry to ensure that we continue to build confidence in travel.