Holidays are now seen by many as an essential part of life. Amongst other things they provide the chance to spend time with loved ones, experience new things, recharge your batteries and take time out from the pace of daily life. The memories of holidays often last a lifetime.
At ABTA we believe that holidays are special and we’re working with our members to help keep holidays special for years to come. ABTA and its members recognise that holidays can have positive effects on both people and the environment that go far beyond the personal enjoyment factor that we take from our time away. We believe that through adopting a sustainable approach to our industry, we can help minimise any potential for negative effects and maximise the positive impacts that tourism has.
Put simply it’s about creating Better Places to live and visit.
Nowadays, there's so much information about sustainability it can be hard to make sense of it all. Rather than add to the confusion, we wanted to talk about sustainable tourism and what it means in plain English. That’s why we’ve coined the concept Better Places. Sustainable tourism doesn’t have to be complicated, it’s simply about tourism that helps to create Better Places to live and visit.
To do this, it means tourism should: