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    Press team

    As thousands of Brits prepare to head off on snow sports holidays this winter, research from ABTA, in partnership with the Foreign and Commonwealth Office (FCO), shows that a third (33%) of snow lovers never check whether they have taken out appropriate insurance for the activities they are going to do, including skiing and snowboarding.

    Those most likely to travel without the appropriate cover were in the over-55 age bracket, with almost half of that group (46%) admitting that they never check that they are covered for winter sports. This is significantly above the general average of 33%.

    There have been 58 British deaths and 118 hospitalisations from skiing and snowboarding holidays reported to the FCO in European resorts in the last four years, with thousands more suffering injuries both on and off-piste. To increase awareness of the importance of being prepared, the FCO has teamed up once again with ABTA as well as former British Winter Olympian Graham Bell to provide helpful advice, from pre-departure to après ski. 

    Michael Vibert, Head of Consular Communications, Foreign and Commonwealth Office, said:

    “As the ski season gets under way, we want to ensure that everyone is adequately prepared for their winter sports holiday. The research from ABTA suggests that not enough British Nationals are checking they have taken out appropriate insurance before they travel.  We want to emphasise the importance of taking responsibility and preparing for your trip so you can #SkiSafe this winter and enjoy your time on the slopes.”

    Mark Tanzer, ABTA Chief Executive said:

    “People heading off to the slopes this winter should make sure they are covered by the appropriate travel insurance. Winter sports holidays often include activities that may not be covered by the usual insurance policies, so we would advise holidaymakers to check that they are covered for everything they plan to do. Unfortunately, accidents can happen and can lead to costly medical bills, but having appropriate insurance means people can rest assured that they are adequately covered and can make the most of their time on the slopes.”

    Five-time Olympian Graham Bell shares his top ten tips for a safe trip this winter:

    “It’s fantastic to see so many Brits heading off each winter to take part in the sport I love. There’s a wide range of resorts to choose from across Europe and North America, and it’s great to see so many of my compatriots getting involved.

    “Most of the time, nobody will run into any trouble, but to ensure a safe and enjoyable trip, it’s important to stay vigilant on your winter sports break. There have been 58 British deaths in the last four years relating to skiing and snowboarding holidays, and many more injuries and hospitalisations, and so being prepared is key.

    “But far from wanting to discourage people from going away this year, I just want to make sure that everyone is taking the necessary precautions to make their trip as fun as possible. Have a look at my top tips for some of the main things to take note of both on and off the slopes”:
     

    Make sure your insurance policy covers all of the winter sports activities that you are planning to do and remember to take your free European Health Insurance Card (EHIC) along with you, for necessary treatment at public hospitals in Europe.

    1. Get fit for the slopes by doing ski-specific exercises that work the quads, glutes, and core. Try to include balance and co-ordination into your work-out.
    2. If you’re a first time skier, make sure you pick a resort that is suitable and will help you to progress.  Look for lots of blue runs, and a beginners’ area close to town.
    3. Use the right equipment including a properly fitting helmet
    4. When you’re on the slopes make sure you are using appropriate safety equipment, and familiarise yourself with the International Ski Federation guidelines so that you don’t put yourself at risk of a collision.
    5. Don’t forget the sunscreen! You can burn in the mountains even in the middle of winter because of the reflection from the snow.
    6. Make sure you’ve got appropriate footwear for use off the slopes, or get yourself a pair of rubber snow grips to put over your shoes.
    7. Keep in mind that alcohol and winter sports don’t mix. The effects of alcohol are multiplied at altitude, so save it for the après-ski.
    8. If you’re heading out in the evening, make sure to stick together with  friends and family. Temperatures can drop dramatically at night, so you don’t want to end up getting lost.

    Further to the below, please find a link to the YouTube version of the video we produced with Graham Bell here

    ABTA has advice for people heading on a winter sports holiday at www.abta.com/wintersports

    About ABTA

    ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.

    The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.

    We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.

    ABTA currently has around 1,200 Members, with a combined annual UK turnover of £33.07 billion. For more details about what we do, what being an ABTA Member or Partner means, and how we help the British public travel with confidence visit www.abta.com.