ABTA's practical one-day social media seminar has been designed specifically for tour operators and travel agents. The day will deliver comprehensive guidance on the opportunities and challenges of social media for travel.
Get practical advice on advertising, selling, creating content and measuring the ROI on a variety of channels including Facebook, Twitter, LinkedIn, Instagram and Snapchat.
This training course will include the very latest news and advice regarding Facebook’s recent big announcement concerning newsfeeds and what you can do about it.
Smart travel businesses are increasingly turning to social media advertising to help them build credibility and generate enquiries. This seminar will help you to understand how to harness the power of social advertising to help you sell more and delegates will benefit from updated guidance, practical activities and industry case studies.
Hear expert speakers discuss topics such as how to track social media metrics to improve performance, building brand loyalty and the art of selling on social. There will be a focus on future digital marketing trends and the impact these could have on travel.
View the agenda.
- Moderator: Bruce Martin, Managing Director, Ginger Juice
Bruce Martin is the Managing Director of Ginger Juice, an award-winning social media agency specialising in travel, tourism and hospitality. Ginger Juice delivers social media strategies, community management and smart social advertising services for a wide range of businesses including tourist boards, tour operators, hotels and attractions.
- Jon Thorne, Senior User Satisfaction Manager, Global, Skyscanner
- Jen Rankine, Social Media Manager, UK, Skyscanner
- Emma Bathgate, Digital Marketing Manager, Marketing Edinburgh
This seminar is for those working in leisure travel, primarily tour operators and travel agents including:
- Marketing and product teams
- Digital marketing and social media teams
- Directors and senior managers from small businesses
ABTA Member/ABTA Partner rate* – £225 plus VAT
Non-Member rate – £345 plus VAT
Group booking discount
Book three places and get 50% off the third place
Book five places and get the fifth place free
(This discount will be automatically applied when you book online).
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
Offering a varied and versatile way to reach the Scottish travel trade market. STAN, Scottish Travel Agents News, is the WEEKLY publication which has, for 28 years, serviced the requirements of the travel trade in Scotland.
- This is the ONLY weekly travel trade publication which is specifically geared to the Scottish trade
- We are accepted as part of the UK travel trade press and, as such, are included in marketing budgets where the client has an interest in the Scottish market
- We offer print, web, eblast and social media oportunites
For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or firstname.lastname@example.org.
To view our commercial opportunities brochure click here.
Glasgow Central, Cambridge Street, Glasgow, G2 3HN
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