social media tree
14 Mar 2018


DoubleTree by Hilton Hotel


Glasgow Central, Cambridge Street, Glasgow, G2 3HN

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Social Media in Travel – Glasgow

Event details

ABTA's practical one-day social media seminar has been designed specifically for tour operators and travel agents. The day will deliver comprehensive guidance on the opportunities and challenges of social media for travel.

Get practical advice on advertising, selling, creating content and measuring the ROI on a variety of channels including Facebook, Twitter, LinkedIn, Instagram and Snapchat.

This training course will include the very latest news and advice regarding Facebook’s recent big announcement concerning newsfeeds and what you can do about it.

Smart travel businesses are increasingly turning to social media advertising to help them build credibility and generate enquiries. This seminar will help you to understand how to harness the power of social advertising to help you sell more and delegates will benefit from updated guidance, practical activities and industry case studies.

Hear expert speakers discuss topics such as how to track social media metrics to improve performance, building brand loyalty and the art of selling on social. There will be a focus on future digital marketing trends and the impact these could have on travel.

View the agenda.


Sessions include

  • How social media is changing the travel industry, top trends and platforms
  • Get the latest news on Facebook’s big newsfeed changes and how it affects you
  • How to measure social media ROI
  • Content best practice – how to create posts, where to find content, ways to influence your customers
  • The three steps to successful social media
  • How to turn hot leads into sales 
  • Building brand loyalty - What customer service do people expect via social media?
  • Future trends – digital marketing trends and impact on travel


  • Moderator: Bruce Martin, Managing Director, Ginger Juice

Bruce Martin is the Managing Director of Ginger Juice, an award-winning social media agency specialising in travel, tourism and hospitality.  Ginger Juice delivers social media strategies, community management and smart social advertising services for a wide range of businesses including tourist boards, tour operators, hotels and attractions.

  • Jon Thorne, Senior User Satisfaction Manager, Global, Skyscanner 
  • Jen Rankine, Social Media Manager, UK, Skyscanner
  • Emma Bathgate, Digital Marketing Manager, Marketing Edinburgh

Benefits of attending

  • Small groups designed to encourage audience participation
  • Benefit from practical activities, group work and industry case studies
  • Check you are up to date with the latest trends, techniques and platforms on social
  • Gain top tips to build your brands
  • Take away best practice on advertising, selling and content creation
  • Learn how others are making the most of engagement opportunities and interactions

Who should attend?

This seminar is for those working in leisure travel, primarily tour operators and travel agents including:

  • Marketing and product teams
  • Digital marketing and social media teams
  • Directors and senior managers from small businesses

Event prices

ABTA Member/ABTA Partner rate* – £225 plus VAT 
Non-Member rate – £345 plus VAT

Group booking discount
Book three places and get 50% off the third place
Book five places and get the fifth place free
(This discount will be automatically applied when you book online).

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship

Media partner

Offering a varied and versatile way to reach the Scottish travel trade market. STAN, Scottish Travel Agents News, is the WEEKLY publication which has, for 28 years, serviced the requirements of the travel trade in Scotland.

  • This is the ONLY weekly travel trade publication which is specifically geared to the Scottish trade
  • We are accepted as part of the UK travel trade press and, as such, are included in marketing budgets where the client has an interest in the Scottish market
  • We offer print, web, eblast and social media oportunites

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or

To view our commercial opportunities brochure click here.


Glasgow Central, Cambridge Street, Glasgow, G2 3HN

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Media partner

Really useful and plenty to take away.

James Weaver

Worldwide Escapes