Woman traveller
    21 Jun 2018


    America Square Conference Centre


    1 America Square, 17 Crosswall, London EC3N 2LB

    Book Online

    Solo Travel Conference – London

    Event details

    In January 2018, Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been.* Alongside this, ABTA’s Holiday Habits report 2017 revealed that one in nine people said they had taken a solo holiday in the last year. Attend ABTA’s new Solo Travel Conference for a wider understanding on why solo travel is becoming more and more popular. How can you capitalise on this growing trend?​

    This one-day conference will explore the trends within the solo travel market and will help you develop a better understanding of the requirements of this group. Expert speakers will discuss ways of connecting with the solo traveller and how to tailor your holidays to them. 

    You will receive key insights into the solo traveller and will leave with an understanding into the mind of this interesting and varied group. There will be a focus on what group travel is to the solo traveller and the dynamics of group travel will be explored.

    There is huge earning potential with this group of travellers. Attend our event to ensure you don’t miss any opportunities to reach this market.

    View the agenda 

    *Intrepid, 2018


    • Why it’s important you don’t miss out on the evolving solo travel market
    • Understanding your potential customer and effectively marketing your products to them
    • Ensuring an excellent solo travel experience 
    • What is group travel to the solo traveller?
    • Catering to the over 50s solo traveller and the solo cruise customer
    • How to use social media to reach the solo traveller


    • Moderator: Debbie Hindle, Managing Director, Four Travel
    • Victoria Bacon, Director of Brand and Business Development, ABTA 
    • Maria Whiteman, Managing Director, Saga Holidays 
    • Steven Love, Head of Sales, STA Travel
    • Ruth Hubbard, Product Manager, InsideAsia Tours
    • Ant Stone, Director of Marketing, G Adventures 
    • Peter Shanks, Managing Director, UK & Ireland, Silversea Cruises
    • Tom Smith, Marketing Director, Intrepid Group
    • Tasmin Waby, Destination Editor, Lonely Planet
    • Lloyd Figgins, Travel Safety Expert & Author 
    • Huw Williams, Strategy and Planning Director, Four Communications 
    • Megan Butler, Head of Planning, Four Engage 
    • Joel Brandon-Bravo, General Manager UK, Travelzoo
    • Donna Boucher, Destinations Executive – Health, Safety, Crisis & Operations, ABTA

    A full list of speakers will be announced in due course.

    Benefits of attending

    • Discover why solo travel is a growing trend in 2018
    • Understand the differing needs of solo travellers and how to target your marketing to them
    • Hear real-life industry case studies from solo travellers
    • Learn how to get into the minds of the solo traveller and find out what would make them book

    Who should attend?

    This conference is perfect for tour operators and travel suppliers offering solo travel as well as travel agents and those considering diversifying into solo travel, including:

    • Managing directors and senior managers
    • Marketing and sales teams, product managers
    • Operations teams, customer service and customer experience teams.

    Event prices

    ABTA Member/ABTA Partner rate* – £245 plus VAT 
    Non-Member rate – £365 plus VAT

    Group booking discounts
    Book three places and get 50% off the third place.
    Book five places and get the fifth place free.
    (This discount will be automatically applied when you book online).

    *To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

    Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

    View our booking terms and conditions here.

    Event sponsorship

    Event partner

    Four Communications offers integrated services that span PR to digital and marketing to media planning & buying for a broad range of clients; Four Travel provides a specialist range of skills and knowledge for the travel and leisure sector.  We undertake our own travel and leisure research into consumer trends which mean we can offer real insight and stand apart from the crowd.  We deliver national and international programmes from our multiple hubs throughout the UK and in the Gulf. We’ve been named Holmes Report UK Agency of the Year and MEPRA Agency of the Year in the Middle East. And we are one of (if not the) most successful UK integrated start-ups of the last 20 years. 


    Travelzoo® provides our 28 million members insider deals and one-of-a-kind experiences personally reviewed by one of our deal experts around the globe. With more than 25 offices worldwide, we have our finger on the pulse of outstanding travel, entertainment and lifestyle experiences. For over 15 years we have worked in partnership with more than 2,000 top travel suppliers—our long-standing relationships give Travelzoo members access to the very best deals. www.travelzoo.com

    Media partner 

    Solus magazine is the only travel trade publication dedicated to solo travel. Launched in 2016, the magazine provides educational advice for those who sell solo holidays, through insightful comment, news, features and analysis. It covers escorted touring, adventure travel, cruise and other types of holidays enjoyed by solo travellers. Each issue contains all the latest solo travel news, including cruise ship launches, new flight routes, fam trips, incentives and new hires, as well as in-depth features written by the best travel writers in the country.

    Solus magazine was launched by Waterfront, the publisher of Cruise Adviser and ABTA Magazine, and has a print circulation of 9,000, giving it a readership of 15,000. Its distribution is built from partnerships with traditional high street agents, such as Thomas Cook, Thomson, Hays Travel, Barrhead and Trailfinders; consortia such as Advantage and Midlands Co-operative; and homeworkers such as Brilliant Travel and Travel-PA. 


    For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

    To view our commercial opportunities brochure click here.


    1 America Square, 17 Crosswall, London EC3N 2LB

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