woman on beach buying on phone
7 Dec 2017

Venue:

Google

Location:

Belgrave House, 76 Buckingham Palace Rd, London, SW1W 9TQ

Book Online

Advanced Travel Marketing Seminar – London

Event details

Ahead of ABTA’s first seminar on Advanced Travel Marketing next month, event partner Accord give their thoughts and tips on marketing techniques in the ‘digital age’.

This seminar delivers practical guidance and actionable insights for travel marketers. Learn how to boost your brand and improve the performance of your marketing campaigns.

In an increasingly digital age, new channels, tools and techniques are launched on a regular basis. Marketers face a much more complicated landscape than they have before and consumers are overwhelmed with choice. Travel brands find themselves looking for new ways to connect with the modern traveller. Learn how to improve customer experiences at all stages of the holiday lifecycle, from browsing and booking through to post-departure.

This comprehensive seminar is aimed at travel marketers who have a good grasp of the basics of marketing and would like to expand and develop their knowledge of travel-specific marketing techniques and developments, both on and offline. 

Attend to hear how digital marketing techniques have affected traditional print and email methods, and where they now fit amongst newer players such as mobile and social media. Consider future marketing trends and learn how to maintain brand integrity at every step of the customer journey. 

View the agenda.

Sessions

  • Trends influencing the customer of today and how to develop your travel brand in a digital age
  • Optimising results and measuring performance across integrated marketing campaigns
  • GDPR compliance and best practice for marketing campaigns
  • Strategies for targeted social media campaigns including local community engagement
  • Optimising the performance of traditional channels such as email and print advertising
  • Practical examples of content led marketing and monitoring content lifecycles 

Speakers

  • Moderator: Sally Winfield, CEO, Accord
  • Finnbar Cornwall, Industry Head, Travel, Google
  • Jeremy Ellis, Marketing and Customer Experience Director, TUI UK and Ireland 
  • Andy Mallinson, Managing Director, Stackla
  • Komal Helyer, Marketing Director, Pure360
  • Ruby Sharma, UK Partner Manager, Pinterest
  • Debbie Venn, Partner and Head of Technology, asb law LLP
  • Frederic Lutt, Industry Head, Doubleclick
  • David Taylor, Digital Director, Accord
  • Dan Ward, Senior Digital Analyst, Accord

Additional speakers will be confirmed in due course.

Benefits of attending

  • Understand how to boost your brand and develop a clear proposition for your customers in the digital age
  • Learn how to track and measure the performance of marketing campaigns
  • Understand the journey of your data and its results
  • Learn how new data protection legislation will impact marketing strategies
  • Discuss and hear expert opinions on future marketing trends
  • Network and learn from peers who are facing the same issues
  • Focus on converting your best audiences
  • Top tips and practical guidance 

Who should attend?

The conference is designed for those responsible for brand and marketing from large, medium and small companies, including the following teams:

  • Marketing teams including digital, direct and social media
  • Directors, CEOs and senior managers
  • Customer insight teams,
  • CRM managers and data/IT teams
  • Communications and PR teams.

Event prices

ABTA Member/ABTA Partner rate* – £225 plus VAT 
Non-Member rate – £345 plus VAT

Group booking discounts
Book three places and get 50% off the third place
Book five places and get the fifth place free
(This discount will be automatically applied when you book online)

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

You can view our booking terms and conditions here.

Event sponsorship

Event partner

Accord is the UK's leading travel marketing agency. Founded in 1988, we regularly work with over 600 clients operating in every sector of travel, tourism, hospitality and leisure. Everything we do is brilliantly joined-up, achieving real results by using the right channels, targeting the right audiences and developing the right strategy.

Co-sponsor

User-generated content (UGC) presents travel marketers with an unprecedented opportunity; access to a giant footprint of compelling, visual traveller stories which travel brands can use to make their marketing more inspiring, personal and trusted. Stackla is the UGC platform that puts customer stories at the heart of brand marketing. With over 450 customers, Stackla is designed to meet the needs of enterprise-level travel brands, including Expedia, Virgin Holidays, Flight Centre and many more.

Co-sponsor

Founded in 2001 we are a UK based email and website Marketing Automation provider.  We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or email mturton@abta.co.uk.

Location

Belgrave House, 76 Buckingham Palace Rd, London, SW1W 9TQ

View in Google Maps

Location

Belgrave House, 76 Buckingham Palace Rd, London, SW1W 9TQ

View in Google Maps

Event partner

Venue partner

Co-sponsor

Co-sponsor

Contributors

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