girl on phone on holiday
24 May 2018

Venue:

The Studio

Location:

The Hive, 51 Lever Street, Manchester, M1 1FN 

Book Online

Advanced Travel Marketing Seminar – Manchester

Event details

This seminar delivers practical guidance and actionable insights to help travel marketers increase marketing ROI. Learn how to boost your brand, improve marketing campaign performance and increase sales.

In an increasingly digital age, new channels, tools and techniques are launched on a regular basis. Marketers face a much more complicated landscape than they have before and consumers are overwhelmed with choice. Travel brands find themselves looking for new ways to connect with the modern traveller. Learn how to improve customer experiences at all stages of the holiday lifecycle, from browsing and booking through to post-departure.

This comprehensive seminar is aimed at travel marketers who have a good grasp of the basics of marketing and would like to expand and develop their knowledge of travel-specific marketing techniques and developments. 

Attend to hear how digital marketing techniques have affected traditional methods, and where they now fit amongst newer players such as mobile and social media. Consider future marketing trends and learn how to maintain brand integrity at every step of the customer journey. 

View agenda.

Sessions

  • Building a brand for new audiences
  • Utilising Twitter to engage customers and influence the decision making process
  • Using data and automation to reach the right customers and increase ROI
  • GDPR compliance and best practice for marketing campaigns
  • Optimising the performance of traditional channels such as email, print and telesales
  • Leveraging innovative digital marketing across multiple channels to solve marketing challenges
  • Expert opinions on the future of marketing

Speakers

  • Moderator: Rick Guttridge, Managing Director, Smoking Gun PR 
  • Catherine Bennett, Retail/Travel Client Partner LCS, Twitter 
  • Mario Bounas, Marketing Director, UK & Ireland, Royal Caribbean 
  • Ted Wake, Managing Director, Kirker Holidays
  • Lee McAteer, Co-Founder, Invasion Camp Group
  • Farina Azam, Partner, Travlaw
  • Brendan O'Kane, CEO, OtherLevels
  • Komal Helyer, Marketing Director, Pure 360 
  • Anne Benoist, Director, Kantar Media

Benefits of attending

  • Understand how to boost your brand and better reach new audiences using digital, social, video-on-demand and radio
  • Learn how to utilise social media and integrate user generated content into your digital marketing strategy
  • Get guidance on measuring and tracking the performance of your marketing campaigns 
  • Learn how data protection legislation impacts marketing strategies
  • Network and learn from peers who are facing the same issues
  • Understand the behaviour and attitudes of key traveller types to focus on converting your best audiences
  • Practical guidance and advice on the newest trends in travel marketing

Who should attend?

The conference is designed for those responsible for brand and marketing from large, medium and small companies, including:

  • Marketing teams including digital, direct and social media
  • Directors, CEOs and senior managers
  • Customer insight teams,
  • CRM managers and data/IT teams
  • Communications and PR teams.

Event prices

ABTA Member/ABTA Partner rate* – £225 plus VAT 
Non-Member rate – £345 plus VAT

Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship

Headline sponsor

OtherLevels is a marketing automation platform used by brands that want to reach, engage and retain more of their customers by using a multi messaging approach to deliver highly engaging customer journeys which result in increased touch-points, conversions and life time value. www.otherlevels.com

Co-sponsors

Founded in 2001 we are a UK based email and website Marketing Automation provider.  We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.

www.pure360.com

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. To find out more, please visit us at www.kantarmedia.com/uk.

We are Smoking Gun.

We inject irresistible momentum into brands to help them achieve their goals via dynamic, strategic and creative campaigns. We also protect and restore reputations when things go wrong. We don’t just offer interdisciplinary communications services (PR, social media and creative content), delivered by straight talking experts. We also wrote the book on exceptional communications evaluation, proving the links between PR activity and business objectives, being a PRCA Approved Measurement Champion. Our team spans industry-changing veterans with more than 100 years cumulative experience and young digital natives alike. We have advised travel companies large and small from airlines to hotel groups, destinations to rental cars and most things in between, including Rentalcars.com, Virgin Holidays and Roomzzz,

We are the CIPR North West’s Outstanding PR Consultancy of the year and our MD Rick Guttridge would love to book you in for a tour of credentials or to hear what communications problem you’d like solving on 0161 839 1986.

 

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

To view our commercial opportunities brochure click here.

Location

The Hive, 51 Lever Street, Manchester, M1 1FN 

Location

The Hive, 51 Lever Street, Manchester, M1 1FN 

Headline sponsor

Co-sponsors

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