This seminar delivers practical guidance and actionable insights for travel marketers. Learn how to boost your brand and improve the performance of your marketing campaigns.
In an increasingly digital age, new channels, tools and techniques are launched on a regular basis. Marketers face a much more complicated landscape than they have before and consumers are overwhelmed with choice. Travel brands find themselves looking for new ways to connect with the modern traveller. Learn how to improve customer experiences at all stages of the holiday lifecycle, from browsing and booking through to post-departure.
This comprehensive seminar is aimed at travel marketers who have a good grasp of the basics of marketing and would like to expand and develop their knowledge of travel-specific marketing techniques and developments.
Attend to hear how digital marketing techniques have affected traditional methods, and where they now fit amongst newer players such as mobile and social media. Consider future marketing trends and learn how to maintain brand integrity at every step of the customer journey.
- Catherine Bennett, Retail/Travel Client Partner LCS, Twitter
- Mario Bounas, Marketing Director, UK & Ireland, Royal Caribbean
- Komal Helyer, Marketing Director, Pure 360
- Ted Wake, Director of Sales and Marketing, Kirker Holidays
- Farina Azam, Partner, Travlaw LLP
Additional speakers will be announced in due course.
The conference is designed for those responsible for brand and marketing from large, medium and small companies, including:
- Marketing teams including digital, direct and social media
- Directors, CEOs and senior managers
- Customer insight teams,
- CRM managers and data/IT teams
- Communications and PR teams.
ABTA Member/ABTA Partner rate* – £225 plus VAT
Non-Member rate – £345 plus VAT
Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
Founded in 2001 we are a UK based email and website Marketing Automation provider. We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.
For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or firstname.lastname@example.org.
To view our commercial opportunities brochure click here.