girl on phone on holiday
24 May 2018

Venue:

The venue will be confirmed at least 2-3 weeks in advance of the event.

Location:

Central Manchester

Book Online

Advanced Travel Marketing Seminar – Manchester

Event details

This seminar delivers practical guidance and actionable insights for travel marketers. Learn how to boost your brand and improve the performance of your marketing campaigns.

In an increasingly digital age, new channels, tools and techniques are launched on a regular basis. Marketers face a much more complicated landscape than they have before and consumers are overwhelmed with choice. Travel brands find themselves looking for new ways to connect with the modern traveller. Learn how to improve customer experiences at all stages of the holiday lifecycle, from browsing and booking through to post-departure.

This comprehensive seminar is aimed at travel marketers who have a good grasp of the basics of marketing and would like to expand and develop their knowledge of travel-specific marketing techniques and developments. 

Attend to hear how digital marketing techniques have affected traditional methods, and where they now fit amongst newer players such as mobile and social media. Consider future marketing trends and learn how to maintain brand integrity at every step of the customer journey. 

Sessions

  • Trends influencing the customer of today and how to develop your travel brand in a digital age
  • Optimising results and measuring performance across integrated marketing campaigns
  • GDPR compliance and best practice for marketing campaigns
  • Optimising the performance of traditional channels such as email, print and telesales
  • Practical examples of content led marketing and monitoring content lifecycles
  • Using data, automation and content to increase marketing ROI
  • Expert opinions on the future of marketing

Speakers

  • Catherine Bennett, Retail/Travel Client Partner LCS, Twitter 
  • Mario Bounas, Marketing Director, UK & Ireland, Royal Caribbean 
  • Komal Helyer, Marketing Director, Pure 360 
  • Ted Wake, Director of Sales and Marketing, Kirker Holidays
  • Farina Azam, Partner, Travlaw LLP 

Additional speakers will be announced in due course.

Benefits of attending

  • Understand how to boost your brand and better reach new audiences using digital, social, video-on-demand and radio
  • Learn how to track and measure the performance of marketing campaigns
  • Understand the journey of your data and its results
  • Learn how data protection legislation impacts marketing strategies
  • Network and learn from peers who are facing the same issues
  • Focus on converting your best audiences
  • Top tips and practical guidance 

Who should attend?

The conference is designed for those responsible for brand and marketing from large, medium and small companies, including:

  • Marketing teams including digital, direct and social media
  • Directors, CEOs and senior managers
  • Customer insight teams,
  • CRM managers and data/IT teams
  • Communications and PR teams.

Event prices

ABTA Member/ABTA Partner rate* – £225 plus VAT 
Non-Member rate – £345 plus VAT

Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship

Founded in 2001 we are a UK based email and website Marketing Automation provider.  We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.

www.pure360.com

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

To view our commercial opportunities brochure click here.

Location

Central Manchester

Location

Central Manchester

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