woman on laptop in hammock
19 Sep 2018




30 Park Street, London, SE1 9EQ

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Essential Guide to Travel Marketing – London

Event details

ABTA's practical one-day essential marketing seminar has been designed specifically for travel companies of all sizes including small and medium companies.

The day will deliver comprehensive guidance on how to develop your brand and define the best marketing methods to meet your customer needs and drive sales.

In this competitive market, building brand loyalty is crucial. Since the overhaul of data protection regulation in May, many marketers have taken the opportunity to streamline their data and reassess their existing marketing strategies. As a result, many are choosing to rely on alternative channels for communicating their services, with some placing more focus on personalisation and some reverting to more traditional methods.  

This seminar will help delegates assess their current marketing strategies and review the channels available to them. Expert speakers will explore the basics of branding, exploring how to ensure your brand is central to everything you do. Attendees will be provided with the key tools needed to understand what channels work best for their brand, how to reach more customers and how to optimise the performance of their marketing strategies.

Want to improve your social media skills? 

Come back the next day for ABTA’s Advanced Social Media in Travel seminar, 20 September 2018. We are pleased to offer a 20% discount on each event if you register for both. Please email events@abta.co.uk to get your 20% discount code, before you register online.


  • Practical activity: defining your brand
  • Aligning your brand and business objectives for your target customer
  • In depth and practical guidance on the pros and cons of the main marketing channels including email, video and PR
  • Expert guidance on direct marketing and copy content
  • Industry case studies on digital strategy and social media 
  • The role and benefits of traditional print and brochure marketing
  • The importance of internal marketing and company culture
  • Using brand guidelines to ensure consistency of brand


Moderator: James Massey

James Massey runs his own marketing consultancy and has many years experience of working in travel with brands such as TUI, BA, Monarch and more recently at easyJet.

His passion is branding and getting companies to understand ‘why’ they do what they do and to make the brand central to everything they do - internally and externally. He runs brand workshops for local Government enterprises and lectures on brand management at Universities in the South West on behalf of the Institute of marketing.

Additional speakers confirmed in due course.

Benefits of attending

  • Understand how to enhance your brand
  • Understand the journey of your customer and how you can align messaging and brand at every contact point
  • Understand what channels work best for your brand and services to get the most return
  • Practical guidance and activities around some of the latest marketing trends including video

Who should attend?

This seminar is for those primarily working in leisure travel, including: 

  • Marketing teams including offline marketing teams
  • Product teams
  • Social media teams
  • Comms teams
  • Digital marketing and PR teams
  • Directors and senior managers from small businesses.

Event prices

ABTA Member/ABTA Partner rate* – £229 plus VAT 
Non-Member rate – £349 plus VAT

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

To view our commercial opportunities brochure click here.


30 Park Street, London, SE1 9EQ

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30 Park Street, London, SE1 9EQ

View in Google Maps