In January 2018, Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been.* Alongside this, ABTA’s Holiday Habits Survey 2017 revealed that one in nine people said they had taken a solo holiday in the last year. Attend ABTA’s new Solo Travel Conference for a wider understanding on why solo travel is becoming more and more popular. How can you capitalise on this growing trend?
This one-day conference will explore the trends within the solo travel market and will help you develop a better understanding of the requirements of this group. Expert speakers will discuss ways of connecting with the solo traveller and how to tailor your holidays to them.
You will receive key insights into the solo traveller and will leave with an understanding into the mind of this interesting and varied group. There will be a focus on what group travel is to the solo traveller and the dynamics of group travel will be explored.
There is huge earning potential with this group of travellers. Attend our event to ensure you don’t miss any opportunities to reach this market.
- Moderator: Debbie Hindle, Managing Director, Four Travel
- Victoria Bacon, Director of Brand and Business Development, ABTA
- Lloyd Figgins, Travel Safety Expert & Author
- Maria Whiteman, Managing Director, Saga Holidays
- Ruth Hubbard, Product Manager, InsideAsia Tours
- Ant Stone, Director of Marketing, G Adventures
A full list of speakers will be announced in due course.
This conference is perfect for tour operators and travel suppliers offering solo tours and travel and those considering diversifying into solo travel, including:
- Managing directors and senior managers
- Marketing and sales teams, product managers
- Operations teams, customer service and customer experience teams.
ABTA Member/ABTA Partner rate* – £245 plus VAT
Non-Member rate – £365 plus VAT
Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
Four Communications offers integrated services that span PR to digital and marketing to media planning & buying for a broad range of clients; Four Travel provides a specialist range of skills and knowledge for the travel and leisure sector. We undertake our own travel and leisure research into consumer trends which mean we can offer real insight and stand apart from the crowd. We deliver national and international programmes from our multiple hubs throughout the UK and in the Gulf. We’ve been named Holmes Report UK Agency of the Year and MEPRA Agency of the Year in the Middle East. And we are one of (if not the) most successful UK integrated start-ups of the last 20 years.
Also I have confirmed that Debbie Hindle, MD Four Travel will moderate and our social media team Four Engage will speak in the social media slot – this will be either Kath Ludlow or Rachel O’Sullivan.
I am planning to ask clients STA for the selling solo travel slot. I also was going to approach client Holland America Line for the cruise slot but want to gauge their solo travel policy first.
For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or firstname.lastname@example.org.
To view our commercial opportunities brochure click here.