Woman traveller
    21 Jun 2018


    The venue will be confirmed at least 2-3 weeks in advance of the event.


    Central London

    Book Online

    Solo Travel Conference – London

    Event details

    In January 2018, Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been.* Alongside this, ABTA’s Holiday Habits Survey 2017 revealed that one in nine people said they had taken a solo holiday in the last year. Attend ABTA’s new Solo Travel Conference for a wider understanding on why solo travel is becoming more and more popular. How can you capitalise on this growing trend?​

    This one-day conference will explore the trends within the solo travel market and will help you develop a better understanding of the requirements of this group. Expert speakers will discuss ways of connecting with the solo traveller and how to tailor your holidays to them. 

    You will receive key insights into the solo traveller and will leave with an understanding into the mind of this interesting and varied group. There will be a focus on what group travel is to the solo traveller and the dynamics of group travel will be explored.

    There is huge earning potential with this group of travellers. Attend our event to ensure you don’t miss any opportunities to reach this market.

    *Intrepid, 2018


    • Why it’s important you don’t miss out on the evolving solo travel market
    • Understanding your potential customer and effectively marketing your products to them
    • Ensuring an excellent solo travel experience 
    • What is group travel to the solo traveller?
    • Catering to the over 50s solo traveller and the solo cruise customer
    • How to use social media to reach the solo traveller


    • Moderator: Debbie Hindle, Managing Director, Four Travel
    • Victoria Bacon, Director of Brand and Business Development, ABTA 
    • Lloyd Figgins, Travel Safety Expert & Author 
    • Maria Whiteman, Managing Director, Saga Holidays 
    • Ruth Hubbard, Product Manager, InsideAsia Tours
    • Ant Stone, Director of Marketing, G Adventures 

    A full list of speakers will be announced in due course.

    Benefits of attending

    • Discover why solo travel is a growing trend in 2018
    • Understand the differing needs of solo travellers and how to target your marketing to them
    • Hear real-life industry case studies on female travellers and solo cruise customers
    • Learn how to get into the minds of the solo traveller and find out what would make them book

    Who should attend?

    This conference is perfect for tour operators and travel suppliers offering solo tours and travel and those considering diversifying into solo travel, including:

    • Managing directors and senior managers
    • Marketing and sales teams, product managers
    • Operations teams, customer service and customer experience teams.

    Event prices

    ABTA Member/ABTA Partner rate* – £245 plus VAT 
    Non-Member rate – £365 plus VAT

    Group booking discounts
    Book three places and get 50% off the third place.
    Book five places and get the fifth place free.
    (This discount will be automatically applied when you book online).

    *To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

    Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

    View our booking terms and conditions here.

    Event sponsorship

    Event partner

    Four Communications offers integrated services that span PR to digital and marketing to media planning & buying for a broad range of clients; Four Travel provides a specialist range of skills and knowledge for the travel and leisure sector.  We undertake our own travel and leisure research into consumer trends which mean we can offer real insight and stand apart from the crowd.  We deliver national and international programmes from our multiple hubs throughout the UK and in the Gulf. We’ve been named Holmes Report UK Agency of the Year and MEPRA Agency of the Year in the Middle East. And we are one of (if not the) most successful UK integrated start-ups of the last 20 years. 

    Also I have confirmed that Debbie Hindle, MD Four Travel will moderate and our social media team Four Engage will speak in the social media slot – this will be either Kath Ludlow or  Rachel O’Sullivan.

    I am planning to ask clients STA for the selling solo travel slot. I also was going to approach client Holland America Line for the cruise slot but want to gauge their solo travel policy first.

    For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

    To view our commercial opportunities brochure click here.


    Central London

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    Central London

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