In the thriving capital city, which boasts landmark attractions such as the Tower of London and Buckingham Palace, high quality retail, rich heritage and cultural and culinary diversity, around 10% of all employment is supported by travel and tourism.

More than 438,000 people in London are dependent on a thriving travel and tourism sector for their livelihoods. Around a third of travel and tourism jobs are held by young people (aged 16-24), compared to just 12% of all jobs in the wider economy.

London attracts more than £11.2bn annually from international visitors and around £2.8bn is brought into the city by domestic tourists.  An estimated £6.7bn is also injected into the capital’s economy from Londoners travelling abroad (made up of what constituents spend before they travel) – meaning a collective contribution of more than £20bn every year from the ‘tourism mix’.

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If you are a political candidate please see Candidates: Support Tourism for more about how we can help you access more specific data and arrange a visit to travel businesses in your constituency.

If you are a voter please see Voters: Lobby for Tourism for more about how you can support #ValueTourism and check if your local candidates are supporting the sector ahead of the General Election.

CANDIDATES: SUPPORT TOURISM

VOTERS: LOBBY FOR TOURISM

NATIONAL VALUE OF TOURISM INFOGRAPHIC