Boasting attractions such as the Ironbridge Gorge, Cadbury’s World in Birmingham and Shakespeare’s birthplace of Stratford upon Avon around 8% of all employment in the West Midlands is supported by travel and tourism.

More than 207,000 people in the West Midlands are dependent on a thriving travel and tourism sector for their livelihoods. Around a third of travel and tourism jobs are held by young people (aged 16-24), compared to just 12% of all jobs in the wider economy.

The West Midlands attracts £844m annually from international visitors and around £1.3bn is brought into the area by domestic tourists. An estimated £1.1bn is also injected into the regional economy from local people travelling abroad (made up of what constituents spend before they travel) – meaning a collective contribution of around £3.2bn every year from the ‘tourism mix’.

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If you are a political candidate please see Candidates: Support Tourism for more about how we can help you access more specific data and arrange a visit to travel businesses in your constituency.

If you are a voter please see Voters: Lobby for Tourism for more about how you can support #ValueTourism and check if your local candidates are supporting the sector ahead of the General Election.

CANDIDATES: SUPPORT TOURISM

VOTERS: LOBBY FOR TOURISM

NATIONAL VALUE OF TOURISM INFOGRAPHIC