Customer insight enables you to build up a better understanding of your customers and their behaviours, and you can use this information to personalise and target your sales and marketing strategy.
ABTA's Customer Insight in the Travel Industry conference explores how to gain insight into your customer at every touchpoint and how to use this intelligence to segment target markets, personalise experiences and influence customer decision making.
This practical one-day conference is tailored for those working in travel, including large and small firms. Leading travel marketing and data analytics experts will demonstrate how to capture, measure and store valuable insight. Use this insight to understand your customer, predict their behaviour, personalise services, understand and engage lucrative markets and secure long-term loyalty.
Consumer behaviour in the travel industry is rapidly changing and numerous advances in technology are putting customers in control. In a competitive travel market, it is vital that you understand your customers and use this insight to continually improve your customer’s experience.
To view the full programme click here.
The programme will include the following;
- Building effective journey maps to improve customer interactions
- Analysing customer data to identify segments (e.g. millennials, families, over 50s) and creating accurate profiles
- Using data to offer a personalised and customised travel experiences
- Using insight to improve brand loyalty
- Channel management - understanding how and when customers want to connect with you and how to engage
The event is ideal for anyone working in the travel industry including large and small firms in travel, aviation and hospitality;
- Managing Directors, Senior Managers
- Marketing teams including digital, retail
- Customer experience and insight teams
- Data analytics and research teams
- SEO/Website/ CRM Teams
ABTA Members benefit from discounted rates. Non-members working in the travel industry are encouraged to attend.
ABTA Member / ABTA Partner rate - £245 plus VAT
Non-member rate - £365 plus VAT
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number.
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