ABTA Earlybird

Join in with ABTA Earlybird 2015

ABTA Earlybird is back and will be running again in January 2015, telling holidaymakers all about the benefits of early booking with an ABTA Member.

We’d love our Members to join in and use this great opportunity to shout about the support, protection and expertise your ABTA Membership gives your customers, to highlight your deals for early bookers and to get involved with us on social media.

In January 2014 we told millions of people about ABTA Earlybird with a competition on Capital Radio, top tips for early booking and by Members tweeting their deals using the hashtag #ABTAearlybird on Twitter.

Thanks to everyone who helped make it a success, with your help we managed to reach millions of consumers:

  • 5.4 million Capital FM listeners
  • 33 pieces of press coverage
  • 1.6 million impressions on Twitter

The Earlybirds are planning some exciting things for ABTA Earlybird 2015 so watch this space for more details. If you are an ABTA Member who wants to get involved please contact us for more details. We are also looking for competition prizes to support the campaign and would love to hear from Members who could help.

You can still find our top tips on why you should book early here on our website or have a look at our video to find out how ABTA ensures your customers can travel with confidence why you should book with an ABTA Member.

ABTA Earlybird 2014 campaign

"The #ABTAearlybird campaign was an ideal opportunity to engage with customers through the rapidly expanding field of social media. We truly value our ABTA membership, and we utilised the campaign to coordinate with a number of our own marketing initiatives. We created some of our own marketing resources and used the #ABTAearlybird to increase their exposure.” Thomas Malbon – Blue Bay Travel

"Design Holidays were pleased to be part of the #ABTAearlybird promotion, not only was it great PR but created genuine business lead generation also". Johnny Barr – Design Holidays

"Balkan Holidays were delighted to take part in this fantastic social media opportunity put together by the association. As an ABTA Member we were pleased at how well the campaign was organised and we are excited to see what future social media campaigns ABTA have in store for us in order to promote our product and the British travel industry as a whole." Simon Osborne – Balkan Holidays

“Thank you for the opportunity to take part in the #ABTAearlybird campaign on Twitter. It was a great chance for us to further promote our brand and the importance of booking with an ABTA bonded agency.” Katie Partridge – Into Russia